GENEVIEVE | Ruffle V-neck blouse

The ruffle is down the front, not around my neck. That is the difference.

Ruffles usually go wrong in one specific place. They gather at the throat, sit high under the chin, and the effect is less soft than smothered, particularly once you are past sixty. So the whole category gets written off, and it takes with it every blouse that might have added a bit of movement to a plain pair of trousers. Genevieve puts the ruffle somewhere else.

The ruffle runs along the V-neckline and down the front, so it follows a vertical line rather than circling the neck. That line draws the eye downward and leaves the throat open. The body is cut to flow rather than fit, and the fabric is light enough to stay comfortable through a warm afternoon.

Why women our age keep coming back to it

• The ruffle runs down, not around. Following the V and the front placket means it reads as a vertical line instead of a collar, which is what keeps it from crowding the face.
• The neckline stays open. A V with nothing gathered at the top leaves room for a chain and keeps the front from feeling closed in.
• Light for warm days. Breathable fabric in a flowing cut, which is the combination that makes a detailed blouse wearable in June.
• Seven colors in one cut. Red, white, dark gray, yellow, blue, black and gray, so the same shape works for the office and for a lunch.

Buy more, save more

• Buy 2 and save 10 percent
• Buy 3 and save 15 percent
• Buy 4 and save 20 percent

The discount is applied automatically at checkout.

How it fits

Genevieve is a relaxed fit and runs true to size, in S through 5XL. If you are between two sizes, take the larger one, because the ruffle sits flat down the front only when the blouse is not pulled tight across the chest. The size chart has the flat measurements in inches.

30 days to change your mind

Send it back within 30 days for a full refund. There is no restocking fee and no questions about why.

A few recent reviews

I have a short neck and this is the first ruffled thing that has not swallowed it.
Cora M., Gilbert

Wore the red one to a retirement lunch with black trousers. Plenty.
Nell B., Chandler

Light without being flimsy. I could wear it all day in July.
Effie S., 62